Vodafone Idea CEO signals price hike
Vodafone Idea (VIL) said tariffs should go up and the telco is ready to take the first step, signalling that a rise in tariffs was imminent for the telecom sector which is neck deep in debt. 77972861VIL's MD and CEO Ravinder Takkar, at a media briefing on Monday, said that "everyone is selling below cost" and the telco is "not shy to take that step (raising prices)". Takkar added that the sector regulator also needs to look into tariff charts. A new tariff will help improve the telco's ARPU which is at Rs 114 compared to rival Airtel and Jio's at Rs 157 and Rs 140.VIL's stance comes at a time when the operator launched a new unified brand which will bet big on digital to attract customers and stem exits to rivals Bharti Airtel and Reliance Jio. "The company started this journey with two extremely popular and loved brands and today we come to the final stage of integration as we announce one unified brand. In their various avatars, since the mid-90s, Vodafone and Idea steered the growth of the sector for over decades separately.
Vodafone Idea CEO signals price hike
Vodafone Idea (VIL) said tariffs should go up and the telco is ready to take the first step, signalling that a rise in tariffs was imminent for the telecom sector which is neck deep in debt. 77972861VIL's MD and CEO Ravinder Takkar, at a media briefing on Monday, said that "everyone is selling below cost" and the telco is "not shy to take that step (raising prices)". Takkar added that the sector regulator also needs to look into tariff charts. A new tariff will help improve the telco's ARPU which is at Rs 114 compared to rival Airtel and Jio's at Rs 157 and Rs 140.VIL's stance comes at a time when the operator launched a new unified brand which will bet big on digital to attract customers and stem exits to rivals Bharti Airtel and Reliance Jio. "The company started this journey with two extremely popular and loved brands and today we come to the final stage of integration as we announce one unified brand. In their various avatars, since the mid-90s, Vodafone and Idea steered the growth of the sector for over decades separately.