Dear AMZN Stock Fans, Mark Your Calendars for July 12 Amazon ( AMZN ) stock has a catalyst coming up next month. The e-commerce company is holding Prime Day on July 12 and July 13. Investors will want to watch discounts and deals during increasing inflation. Source: Claudio Divizia | Shutterstock.com Fans of Amazon (NASDAQ: AMZN ) stock will want to keep an eye on the company when July 12 rolls around as it holds its annual Prime Day sale. Amazon’s Prime Day will last for two days this year . This will have it starting early July 12 morning and last into July 13. The company is holding the event in several countries, with Poland and Sweden being new additions this year. According to the e-commerce giant, this year’s Prime Day will include even more deals for customers. The company is promising deep discounts from name brands, as well as savings on products from third-party sellers. Amazon Prime members will also have access to deals early this year. The company is going to start offering discounts as early as June 21 for select items. Also, the online retailer is offering 0% APR on three equal monthly payments for products purchased with Affirm.