Here’s how Newell Brands is working to keep consumers spending on names like Rubbermaid, Sharpie, and Yankee Candle Competing for consumers'' cash has become more challenging because of higher prices for necessities. Newell Brands owns hundreds of brands including Sharpie, Elmer''s, and Yankee Candle. "The diversity of our portfolio is an advantage we leverage in this environment," its CEO said. In the game Yahtzee, players get to roll the dice more than once to try and boost their score. When it comes to selling products to consumers, companies that hold numerous brands can also have a greater chance of finding a winning combination. That''s the strategy at Newell Brands, the company behind household names like Sharpie, Elmer''s, and Yankee Candle. Consumers worried about rising costs for food, gas, and rent are favoring must-haves like school supplies and cutting back on extras like scented candles. Ravi Saligram, Newell Brands'' CEO, is confident that consumers will continue to spend on the company''s broad product line despite high inflation. "Our brands are resilient," Saligram told Insider. "The diversity of our portfolio is an advantage that we leverage in this environment." As inflation eats away at consumers'' dollars, Newell Brands is leaning on the strength and diversity of its brands to keep customers coming back.