How content publishers can leverage the affiliate channel Summary List Placement More and more content publishers are entering the affiliate, or partner, marketing channel. Marketer perception of the affiliate space may be changing as the types of publishers in the channel diversify. Do you work in the Marketing, Media Advertising industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. The following is a preview of one Media, Advertising, and Marketing report, the Publishers and Commerce 2021. You can purchase this report here. Affiliate commerce isn't new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase. Traditionally, the types of publishers in the affiliate channel have been coupon, cash-back, loyalty, price comparison, and review sites.