Report: 60% of sustainability claims by fashion giants are greenwashing
A study of the websites of 12 of the biggest British and European fashion brands, including Asos, HM and Zara, has found that 60% of the environmental claims could be classed as "unsubstantiated" and "misleading".
Report: 60% of sustainability claims by fashion giants are greenwashing
A study of the websites of 12 of the biggest British and European fashion brands, including Asos, HM and Zara, has found that 60% of the environmental claims could be classed as "unsubstantiated" and "misleading".