What Is Going on With AMC’s APE Stock Today? The stock market is going a bit haywire ahead of the long holiday weekend, but investors in AMC Entertainment (NYSE: AMC ) have something to cheer about. The stock has turned higher on the day, led by AMC’s Preferred Equity (NYSE: APE ) stock. At one point today, APE stock rallied more than 24%. That helped lift AMC stock out of the red, as shares were down more than 2.5% in early trading. However, the stock is now up by a similar amount on the day and was up 6.9% at the high. Also helping drive the stock higher may be National Cinema Day. Sept. 3 officially marks the first #NationalCinemaDay — as it would appear on social media — and investors are hoping it drives customers into movie theaters. There were plans to start a National Cinema Day event before 2020, but the pandemic put those plans on hold. According to CNBC , “In addition to being a ‘thank you’ to fans who returned to movie theaters in droves during the summer blockbuster season…the hope is that people who haven’t been to the movies in a few years might be tempted to visit their local theater.” With more than 3,000 participating, “theaters will be selling tickets for every movie — including more expensive formats like IMAX and 3D — for only $3.” Will This Help APE Stock Now?