‘How do I watch the NFL on Amazon?’ It’s going to cost you
The NFL makes its regular-season debut on Amazon Prime Thursday night with a banger of a matchup: the world-beating Chiefs versus the on-the-rise Chargers. It’s a bold venture into streaming for a league synonymous with broadcast-TV dominance. The NFL reaps billions from this new deal. Amazon establishes itself as a serious player in the ever-shifting Content Wars. The fans … well, the fans better make sure they have a valid credit card on file, and maybe a teenager around to help them find the dang game in the first place. Kickoff Thursday night is slated for 8:15 p.m. Eastern, and right about 8:17 p.m., thousands — maybe hundreds of thousands — of NFL fans are going to realize that “Amazon Prime” isn’t a channel on their cable box. What happens next will determine just how successful this whole streaming-games initiative will be in the short term. NFL’s cultural strength meets Amazon’s dollars More than 18 months ago, the NFL announced that Amazon would be the exclusive carrier of most Thursday night games in a massive, $13 billion deal that runs through 2033.
‘How do I watch the NFL on Amazon?’ It’s going to cost you
The NFL makes its regular-season debut on Amazon Prime Thursday night with a banger of a matchup: the world-beating Chiefs versus the on-the-rise Chargers. It’s a bold venture into streaming for a league synonymous with broadcast-TV dominance. The NFL reaps billions from this new deal. Amazon establishes itself as a serious player in the ever-shifting Content Wars. The fans … well, the fans better make sure they have a valid credit card on file, and maybe a teenager around to help them find the dang game in the first place. Kickoff Thursday night is slated for 8:15 p.m. Eastern, and right about 8:17 p.m., thousands — maybe hundreds of thousands — of NFL fans are going to realize that “Amazon Prime” isn’t a channel on their cable box. What happens next will determine just how successful this whole streaming-games initiative will be in the short term. NFL’s cultural strength meets Amazon’s dollars More than 18 months ago, the NFL announced that Amazon would be the exclusive carrier of most Thursday night games in a massive, $13 billion deal that runs through 2033.