7 Bear Market Stocks to Buy and Hold Forever The market’s volatility is a perfect environment for speculators and day traders. For investors who cannot bother with price fluctuations, buying and holding forever is the best option. The best stocks to buy and hold will have a resilient business no matter what the market conditions are like. In the worst-case scenario, interest rates are higher and inflation is rising. Investors want to avoid companies whose profit margins are under severe pressure. For example, consumer goods companies have higher input costs. They must find efficiencies and raise product prices. Companies unable to pass the higher costs to consumers will disappoint investors. Their only option is to wait for inflation to subside. Companies that have products that customers must have are the stocks to consider owning forever in this bear market. As prices drop, investors may buy more shares to lower the average cost. In the list of stocks shown in the table below, Adobe, IBM, Oracle, and Salesforce are software stocks.