Empire Company Limited celebrates the launch of Scene in Atlantic Canada stores, and prepares to launch next in Western Canada Customers at Atlantic Canada Sobeys, Foodland, Voilà by Sobeys, Needs and Lawtons Drugs stores are now earning Scene points when shopping and, until September 21 , have a chance to win free groceries for a year 1 Scene will roll out at Empire''s other banners by region across the country this year and into early 2023, with Western Canada up next in September STELLARTON, NS , Aug. 22, 2022 |CNW| - Empire Company Limited ("Empire" or the "Company") (TSX: EMP ) is thrilled to see customers engaging with the new and expanded Scene loyalty program following its debut in its Atlantic Canada stores on August 11. In June, Empire announced its co-ownership of Scene , one of Canada''s leading loyalty rewards programs, along with Scotiabank and Cineplex. With the addition of Empire, these iconic Canadian brands are transforming Scene into a preeminent loyalty program. Atlantic Canada was the first region in the country to introduce Scene in Empire''s family of stores. 2 The excitement will continue with the launch of the program at stores in British Columbia , Alberta , Saskatchewan and Manitoba on September 22 , continuing with additional regional launches through the remainder of Canada in 2022 and into early 2023.