The top 16 talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Summary List Placement Esports competitors, gaming creators, and livestreamers make up one of the top categories in digital entertainment. Gaming content creators saw rapid growth in 2020 due to stay-at-home orders caused by the pandemic, and livestreaming in particular got a boost. According to StreamsCharts, a website that tracks streaming viewership, users on Twitch watched more than 18.1 billion hours of content in 2020, up 83.7% from the previous year. More marketers are looking to livestreamers, too. In a March 2021 survey by influencer marketing platform Linqia , the share of marketers who planned to use Twitch for influencer marketing more than doubled, going from 5% to 13% from February 2020. "The gaming industry in general, and specifically mobile, has been exploding over the past year and a half," said Lance Frisbee, the cofounder and CEO of Aftershock Media Group. "It''s been incredible to see the amount of focus and emphasis that companies are now putting on digital media and influencer marketing.
The top 16 talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Summary List Placement Esports competitors, gaming creators, and livestreamers make up one of the top categories in digital entertainment. Gaming content creators saw rapid growth in 2020 due to stay-at-home orders caused by the pandemic, and livestreaming in particular got a boost. According to StreamsCharts, a website that tracks streaming viewership, users on Twitch watched more than 18.1 billion hours of content in 2020, up 83.7% from the previous year. More marketers are looking to livestreamers, too. In a March 2021 survey by influencer marketing platform Linqia , the share of marketers who planned to use Twitch for influencer marketing more than doubled, going from 5% to 13% from February 2020. "The gaming industry in general, and specifically mobile, has been exploding over the past year and a half," said Lance Frisbee, the cofounder and CEO of Aftershock Media Group. "It''s been incredible to see the amount of focus and emphasis that companies are now putting on digital media and influencer marketing.