Clean Label, Natural Foods Drawing More Attention from Consumers and Grocery Chains FN Media Group Presents USA News Group News Commentary VANCOUVER, BC , Aug. 3, 2022 |PRNewswire| -- USA News Group – According to a new study out of the University of Edinburgh , children are more likely to prefer foods they believe to be natural compared to lab-grown options. These findings fall in line with a March 2022 poll , showing Americans have a "trust gap" over where their food comes from and are skewing towards more natural foods diets. One Gallup poll suggested the two most popular categories of selective food choices are "Locally Grown", and "Natural", showing a majority of consumers are willing to pay more for those two options in their cart. And the trend has not been ignored by major grocery chains, including Amazon.com''s (NASDAQ: AMZN ) subsidiary Whole Foods , as well as Target Corporation (NYSE: TGT ) and Loblaws parent company George Weston Limited (TSX: WN ) (OTCPK: WNGRF). Now the clean label ingredient market is forecasted to grow to US$51.14 billion globally by 2024, while potentially growing at a CAGR of 17.5% through to 2030 , consumers are signalling they''re willing to pay more for clean label products from food stocks such as newly-listed Pangea Natural Foods (CSE: PNGA ) and Ingredion Incorporated (NYSE: INGR ).