Firms collaborate to boost online shopping for consumers Consumers can enjoy convenient delivery of Coca-Cola’s products from the comfort of their homes. Jumia , the leading e-commerce platform in Africa, has today announced a partnership with Coca-Cola Africa Operating Unit to offer consumers access to Coca-Cola products from the comfort of their homes. The partnership will provide a steady supply of Coca-Cola’s beverage portfolio to consumers who prefer to shop online through the Jumia platform and ensure they receive their orders in the shortest time possible. “We are happy to partner with Coca-Cola to meet consumer demand for everyday products at the fastest delivery time and at affordable prices. Coming after the launch of our Quick Commerce stores, we are happy to let our consumers know that they can expect their delivery of beverages in under 20 minutes, offering convenience at its best,” said Romain Christodoulou, Jumia’s Chief Commercial Officer. The move will increase the assortment available on Jumia and support product delivery in the fastest time possible.