GNC Selects Kount’s Advanced AI-Driven Fraud Prevention Solution to Expand and Support Omnichannel Growth Strategy BOISE, Idaho--(BUSINESS WIRE)--Kount®, the leading digital fraud prevention company, today announced that GNC Holdings, a leading global health and wellness brand, selected Kount to support and protect the retailer’s new convenient and accessible omnichannel shopping experience. Kount’s fast, flexible AI-driven fraud prevention solution enables customers like GNC to set risk thresholds to increase approval rates, reduce fraud losses and lower operational costs. GNC is implementing a more conven