Global Plant Based Protein Market Expected To Reach $40 Billion by 2027 PALM BEACH, Fla. , June 14, 2022 |PRNewswire| -- FinancialNewsMedia.com News Commentary - The pandemic has considerably transformed consumer buying patterns, with a steady shift being witnessed toward health-improving products. People are buying supplements owing to their healthier safer properties as compared to their animal-based counterparts. Growing awareness about the benefits of daily consumption of concentrated nutrients has significantly increased dietary supplements'' demand. Urbanization and hectic lifestyles have augmented the prevalence of lifestyle-related health conditions. According to Market Data Forecast, the global plant based protein market is expected to grow from USD $18.49 billion in 2021 to reach a value of USD $40.58 billion by 2027. In a Fortune Business Insights report it was said: "The growing popularity of veganism primarily drives this market. Plant-based products are perceived to be healthier and safer as compared to animal-based products. Rising concerns regarding animal welfare have significantly contributed to the growth of the plant protein supplements industry.