Infinited Fiber Company raises 30 million euros Image: courtesy of Infinited Fiber Company Circular fashion and textile technology group Infinited Fiber Company has secured investments totalling 30 million euros in its latest financing round completed on June 30, with backing from Bestseller and Adidas. The Finnish textile technology group said that new investors included sportswear company Adidas, Invest FWD, the investment art for Bestseller, and investment company Security Trading Oy. They join existing investors fashion retailer HM Group, the lead investor, investment company Nidoco AB, and Sateri, the worlds largest viscose producer and a member of the RGE group of companies, who also contributed to the financing round. This new funding follows Infinited Fiber Company announcement in April to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fibre Infinna. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons.