Manulife expands Vitality program in unprecedented move to disrupt traditional insurance industry C$ unless otherwise stated TSX|NYSE|PSE: MFC SEHK: 945 TORONTO , Sept. 27, 2022 |CNW| - Today, Manulife demonstrates an industry first with the expansion of their Manulife Vitality program across its core product suite 1 , introducing a new two-tiered membership program with enhanced rewards and benefits. With the introduction of a complimentary program for all new life insurance customers, Manulife displays its deep commitment to helping Canadians live longer, healthier, better lives. These enhancements will be available in Mid-November. "The insurance industry is going through a transformational change and Manulife is at the forefront with our behavioural life insurance policies. The incredible results of our Manulife Vitality program have re-affirmed our belief this is the path forward in our industry," said Naveed Irshad , President CEO, Manulife Canada. "We''re living in an age of smart phones, smart cars, and smart watches, it only makes sense we have smart life insurance policies that reflect the changing needs and desires of customers.