Revealed: Asian Paints is not just a paint manufacturer anymore New Delhi: Does the popular phrase - 'Har Ghar Kuch Kehta hai' even require a cue? Asian Paints the darling of investors and a leading brand across India has been a pillar of hope in these Covid times. It was the glaring epitome of what great corporate leaders do during tought times - improve morale. For those unaware of what Asian Paints did, a reading of how they raised salaries is recommended. It raised annual pay during the month of May for its employees. It also transferred Rs 40 crores to contractors besides offering insurance, hospitalisation and support to partners. With the unlocking phase and the arrival of the festive season, the popular manufacturer has a new strategy. It has entered the home decor category and wants to optimize its offerings - furniture, furnishings, lightings and everything within an umbrella. In an interview, Amit Syngle, Managing Director and Chief Executive Officer (CEO), Asian Paints Limited, takes us through the strategy. Syngle explains how the company endeavours to go beyond designer wallpapers, paints and kitchen and bath player, as an integrated home decor player.