Smith Wesson Stock is Attractive — A Controversial but Necessary Discussion Few other publicly-traded securities raise as much controversy and alarm as firearms manufacturer Smith Wesson Brands (SWBI). Amid a surge of gun-related violence in the U.S., it''s only natural that investors are pensive about SWBI stock. Nevertheless, the facts imply that this company may have an upside narrative. I am bullish on Smith Wesson. Admittedly, any discussion on SWBI stock, or its sector counterpart Sturm Ruger Company (RGR), is bound to generate uproar among many social circles.