SoFi Technologies Stock Looks Better Than a Year Ago, but That’s Not Saying a Lot Source: Michael Vi | Shutterstock SoFi Technologies’ (NASDAQ: SOFI ) efforts to become a leading online bank are not off to a great start. The fintech company is running large operating losses and the value of SOFI stock has plummeted 63% so far this year. However, many people haven’t given up on SoFi. That includes, importantly, the management team who stepped up to the plate and bought additional shares of SOFI stock as the price slid lower. InvestorPlace’s Eddie Pan recently detailed sizable insider purchases by CEO Anthony Noto and Director Harvey Schwartz. Despite that positive sign, SoFi still faces challenges. Its large overhead and operating expenses make it tough for the company to earn money at its current size. And the continuing uncertainty around the student loan moratorium and potential forgiveness options also hinders SoFi’s ability to operate profitably. Meanwhile, the slumping share price has led the company to float the idea of a possible reverse stock split . Historically, reverse stock splits are not associated with strong stock price performance.