Southern Company (The) – Consensus Indicates Potential .6% Upside Southern Company (The) found using ticker (SO) have now 16 analysts in total covering the stock. The consensus rating is ''Hold''. The range between the high target price and low target price is between 93 and 61 with the average target price sitting at 76.38. Given that the stocks previous close was at 75.94 this indicates there is a potential upside of .6%. There is a 50 day moving average of 76.97 and the 200 day MA is 71.89. The market capitalisation for the company is $79,714m. Company Website: https:||www.southerncompany.com [stock_market_widget type="chart" template="basic" color="green" assets="SO" range="6mo" interval="1d" axes="true" cursor="true" api="yf"] The potential market cap would be $80,176m based on the market concensus. The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates through Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services segments.