Analysis: Why Did ''Elvis'' Underperform At The Box Office? There was good news and bad news from Warner Bros.’ (NASDAQ: WBD ) biopic “Elvis” premiere engagement this weekend in U.S. theaters. The good news was the Baz Luhrmann biopic was the top grossing film from the line-up of theatrical releases. The bad news was that the $31 million generated by "Elvis" in ticket sales made it the lowest grossing top-ranked weekend film since the animated feature “The Bad Guys” from Comcast Corp’s (NASDAQ: CMCSA ) Universal Pictures opened to $24 million in domestic ticket sales for the April 22-24 weekend. What went wrong for “Elvis,” which came to theaters with extensive marketing and overwhelming positive reviews? It would seem there were several factors working against it. Competition: “Elvis” came into theaters as Universal Pictures’ “Jurassic World Dominion” was entering its third week in release, while Paramount Global’s (NASDAQ: PARAA ) was going into its fifth week. But while “Jurassic World Dominion” showed signs of losing steam as its engagement continued (a $26.4 million gross from the weekend), “Top Gun: Maverick” unexpectedly saw a second wind and challenged “Elvis” for box office dominance, closing the weekend at $30.5 million in U.S. ticket sales.