Buy, Sell, or Hold SoFi Stock After Apple’s Announcement? When markets staged a late-month rally in May, SoFi Technologies (NASDAQ: SOFI ) joined it. SoFi stock stalled at the 50-day moving average. This is a technical resistance where selling pressure ended the attempted breakout. Apple’s (NASDAQ: AAPL ) aggressive promotion of Apple Pay last week spooked SoFi investors. The technology giant already offers convenient monthly payment options . Apple will not only charge zero interest, but it will also forgive customers who do not pay back. Furthermore, the credit rating for those customers will not fall because Apple will not report the non-payment. Apple’s ambitions to increase adoption of Apple Pay casts doubt on SoFi, a fintech. Ticker Company Current Price SOFI SoFi Technologies, Inc. $5.77 Fintech Sell-Off Drags SoFi Stock Lower Apple’s BNPL announcement shocked investors exposed to credit services and fintech. Last week, PayPal (NASDAQ: PYPL ), Block (NYSE: SQ ), Affirm Holdings (NASDAQ: AFRM ) and Upstart Holdings (NASDAQ: UPST ) fell along with SoFi.