Intel unveils new chips and software as it chases an industry comeback INTEL CORP., looking to regain its footing in the chip industry, introduced new personal computer processors and graphics semiconductors, as well as software that makes it easier to use the company’s technology. Intel’s latest Core desktop processors will provide gamers and other high-performance users with a significant boost, the company said at its Innovate event Tuesday in San Jose, California. A new graphics chip for data centers, meanwhile, is aimed at challenging Nvidia Corp.’s hold on that market. That product, called Ponte Vecchio, has been shipped for use in a new government super computer. Chief Executive Officer (CEO)Pat Gelsinger is trying to restore Intel to its former dominance, and the Innovate presentation is part of that. The chipmaker had hosted a well-attended product showcase called the Intel Developer Forum until 2017, when then-CEO Brian Krzanich scrapped the event. Now Mr. Gelsinger, in his second year, is bringing the stage show back. The stakes are high. Intel lost its status as the world’s largest chipmaker in recent years and fell behind rivals in manufacturing prowess.