Jeep unveiled its first new Grand Wagoneer in 30 years. The Escalade competitor could run you well over $100,000. (STLA) Summary List Placement Jeep, a brand once known for utilitarian off-roaders like the Wrangler, is going full-bore into luxury SUVs. The company on Thursday unveiled two new high-end family-haulers — the 2022 Wagoneer and Grand Wagoneer — that take direct aim at premium three-row SUVs like the Cadillac Escalade, Lincoln Navigator, GMC Yukon, and BMW X7. Jeep, now under the Stellantis umbrella of brands, introduced its first three-row SUV, the Cherokee L, in January. The Wagoneer starts at $57,995, while its more expensive sibling, the Grand Wagoneer, starts at $86,995, making it by far the most expensive vehicle in Jeep's lineup. Extras like additional screens for rear passengers, bigger wheels, quilted-leather seats, and an upgraded speaker system, can bring the Grand Wagoneer's price tag to well over $100,000. The Grand Wagoneer and Wagoneer are essentially the same vehicle, with some key differences that account for the roughly $30,000 discrepancy in price. Inside, the Grand Wagoneer comes with more luxurious finishes and second-row captain's chairs as standard.