Kellogg says company veteran Gary Pilnick will head cereal business upon split Kellogg Co. plans to separate into three businesses, and the company on Wednesday provided new details about who will lead the cereal unit once the split takes place. Gary Pilnick, a Kellogg veteran of more than two decades who helped with the company''s acquisition of Pringles about 10 years back, will serve as North America Cereal Co.''s chief executive. Pilnick, who''s currently Kellogg''s vice chairman of corporate development and its chief legal officer, described the new company as a "116-year-old startup with some of the most powerful consumer brands" in a press release. Dave McKinstray, who has worked in "multiple operating Chief Financial Officer roles" during almost 15 years at Kellogg, will serve as the cereal business''s chief financial officer. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.