Looking Into Kellogg''s Return On Invested Capital Pulled from Benzinga Pro data, Kellogg (NYSE: K ) showed a loss in earnings since Q4, totaling $424.00 million. Sales, on the other hand, increased by 7.34% to $3.67 billion during Q1. In Q4, Kellogg earned $434.00 million and total sales reached $3.42 billion. Why Is ROIC Significant? Earnings data without context is not clear and can difficult to base trading decisions on. Return on Invested Capital (ROIC) helps to filter signal from noise by measuring yearly pre-tax profit relative to invested capital by a business. Generally, a higher ROIC suggests successful growth of a company and is a sign of higher earnings per share … Full story available on Benzinga.com