Retail Investor Love Is Not Enough to Keep AMC Stock Afloat Clearly, global movie theater chain AMC Entertainment (NYSE: AMC ) has a CEO who’s not afraid to engage with his fans. Adam Aron’s investor outreach has been remarkable, and possibly commendable. Yet, holding AMC stock now would be a major gamble as the company’s lack of profits remains a concern. Is it the company’s business to show films, or to be a meme-crowd darling? Aron doesn’t seem to mind blurring the lines a bit, and even shifting AMC Entertainment’s focus onto the “apes” who loyally stand by the company and its stock. Whether this is a good thing or not depends on one’s perspective. Short-term trading is fine, but long-term investors should consider AMC Entertainment’s fundamentals — and not necessarily be encouraged by the CEO’s “ape logic.” What’s Happening With AMC Stock? Lately, the short-squeeze crowd has only managed to stage brief rallies, it seems. Long gone are the heady days of 2021, when AMC stock surged 500%. This year, the shares have gained 50% or 100% in value a couple of times, only to cough up those gains and plumb new depths.