Which tobacco stock will lead in the smoke-free market? In today’s article, we will discuss how UK-based cigarette manufacturers British American Tobacco (GB:BATS) and Imperial Brands (GB:IMB) are dealing with the falling sales of cigarettes and who is leading the smoke-free market. Keeping this in mind, we have used the TipRanks stock comparison tool to compare these stocks based on various criteria. This tool can be used by investors to compare stocks within the same or different sectors to make a better decision. One can compare up to seven stocks at a time with the help of this tool. These companies are favourites among investors with their value appreciation and attractive dividend yields. Both companies have dividend yields greater than the sector average of 1.65%.