Guinness empowers female bartenders
Guinness Nigeria Plc recently empowered nine female bartenders in the pilot edition of the Diageo Bar Academy (DBA) programme in Lagos as part of its diversity and inclusivity strategy for empowering the underrepresented in Nigeria. The Diageo Bar Academy is a scholarship programme that aims to provide world-class bartending training to both men and women, to increase the number of female bartenders in the business. Viola Graham-Douglas, Chair of the Guinness Nigeria Spirited Women’s Network and Director of International Premium Spirits, Reserve Modern Trade (IRM), said during the graduation ceremony at the Guinness Headquarters that this edition was specifically designed for women as a DBA diversity and inclusion programme to provide more females with viable career opportunities in bartending and the hospitality sector in general. In selecting the beneficiaries, Graham-Douglas explained that “they went through a flexible selection process with a focus on key characteristics such as aptitude, enthusiasm for the trade, and commitment to work in the craft after completing the training programme working in hotels, restaurants, cafés, clubs, bars, or other related outlets in the industry.” Mark Mugisha, Guinness Nigeria’s Marketing, and Innovations Director stated that the company is more concerned with the impact of its many corporate social responsibility projects on Nigerians than with generating a profit.
Guinness empowers female bartenders
Guinness Nigeria Plc recently empowered nine female bartenders in the pilot edition of the Diageo Bar Academy (DBA) programme in Lagos as part of its diversity and inclusivity strategy for empowering the underrepresented in Nigeria. The Diageo Bar Academy is a scholarship programme that aims to provide world-class bartending training to both men and women, to increase the number of female bartenders in the business. Viola Graham-Douglas, Chair of the Guinness Nigeria Spirited Women’s Network and Director of International Premium Spirits, Reserve Modern Trade (IRM), said during the graduation ceremony at the Guinness Headquarters that this edition was specifically designed for women as a DBA diversity and inclusion programme to provide more females with viable career opportunities in bartending and the hospitality sector in general. In selecting the beneficiaries, Graham-Douglas explained that “they went through a flexible selection process with a focus on key characteristics such as aptitude, enthusiasm for the trade, and commitment to work in the craft after completing the training programme working in hotels, restaurants, cafés, clubs, bars, or other related outlets in the industry.” Mark Mugisha, Guinness Nigeria’s Marketing, and Innovations Director stated that the company is more concerned with the impact of its many corporate social responsibility projects on Nigerians than with generating a profit.