QSR Stock Pops as Burger Kings Announces $400 Million Investment
Source: Savvapanf Photo|ShutterStock.com Restaurant Brands International (NYSE: QSR ) stock is gaining on Monday after Burger King announced plans to invest $400 million into its business . According to the fast food chain, it will use these funds to upgrade its facilities. That includes enhancing equipment used by its employees, as well as remodeling select stores with a more modern appearance. Investors in QSR stock will note that Burger King wants to focus more on technology and digital investments. That, combined with plans for more advertising, is part of its efforts to increase sales growth and improve profitability. Burger King notes that it will spend that $400 million over a two-year period. It also has two investment plans. The first is called “Royal Reset” and will get $250 million for upgrades and remodels. The second is “Fuel the Flame” and will get $150 million for advertising and digital investments. Tom Curtis, president of Burger King North America, said the following about the investments. “We are relentlessly pursuing a better experience for our Guests.
QSR Stock Pops as Burger Kings Announces $400 Million Investment
Source: Savvapanf Photo|ShutterStock.com Restaurant Brands International (NYSE: QSR ) stock is gaining on Monday after Burger King announced plans to invest $400 million into its business . According to the fast food chain, it will use these funds to upgrade its facilities. That includes enhancing equipment used by its employees, as well as remodeling select stores with a more modern appearance. Investors in QSR stock will note that Burger King wants to focus more on technology and digital investments. That, combined with plans for more advertising, is part of its efforts to increase sales growth and improve profitability. Burger King notes that it will spend that $400 million over a two-year period. It also has two investment plans. The first is called “Royal Reset” and will get $250 million for upgrades and remodels. The second is “Fuel the Flame” and will get $150 million for advertising and digital investments. Tom Curtis, president of Burger King North America, said the following about the investments. “We are relentlessly pursuing a better experience for our Guests.