Elmar Mock, co-inventor of the Swatch watch, believes the Swiss watch industry ignores the Apple Watch at its own peril. He sees it repeating the mistakes from the 1970s, when it underestimated competition from Japanese quartz watches.
Elmar Mock, co-inventor of the Swatch watch, believes the Swiss watch industry ignores the Apple Watch at its own peril. He sees it repeating the mistakes from the 1970s, when it underestimated competition from Japanese quartz watches.