The president of Beats by Dre, Luke Wood, has defended the quality of its headphones.
Speaking exclusively to Newsbeat he responded to comments that they are too bass heavy.
"I've certainly heard that as an opinion on the headphone, I disagree," said Wood.
"We didn't go to build a reference headphone, something you build in the studio that is really a technical tool to hear when you are recording."
He added: "If you look at Dre's pedigree, Jimmy's [Beats co-founder Jimmy Iovine] pedigree, even my pedigree, we are all recording engineers.
"What we did is build a headphone for playback. What does it sound like right when it is finished? And that is what we've accomplished."
The president of Beats by Dre, Luke Wood, has defended the quality of its headphones.
Speaking exclusively to Newsbeat he responded to comments that they are too bass heavy.
"I've certainly heard that as an opinion on the headphone, I disagree," said Wood.
"We didn't go to build a reference headphone, something you build in the studio that is really a technical tool to hear when you are recording."
He added: "If you look at Dre's pedigree, Jimmy's [Beats co-founder Jimmy Iovine] pedigree, even my pedigree, we are all recording engineers.
"What we did is build a headphone for playback. What does it sound like right when it is finished? And that is what we've accomplished."