Highlights: India’s smartphone shipments declined 3% YoY in Q2 2023 (April-July). Though it was the fourth consecutive declining quarter, the magnitude of the decline reduced considerably. 5G smartphones’ contribution to total smartphone shipments reached a record of 50%. With an 18% share, Samsung led India’s smartphone market for the third consecutive quarter. It was also the top 5G brand. vivo maintained its second position. It was the only brand among the top five to experience YoY growth. Samsung surpassed Apple to become the top premium segment (>INR 30,000 or ~ $366) brand. Apple continued to lead the ultra-premium segment (>INR 45,000 or ~$549) with a 59% share. OnePlus was the fastest growing brand with 68% YoY growth, followed by Apple with 56% YoY growth . Click here to read about India smartphone market in Q1 2023.