I didn't watch this whole video, but it was an interesting discussion. And frankly, well-filmed for this kind of thing.
Just a note: the YouTube paid tier does indeed pass some of the revenue on to the content creator. It's a similar percentage to the ad revenue and is paid out depending on how many of the paid viewers watch a creator's video(s).
Besides the paid model, another interesting paradigm is the embedded ad or sponsored content you see so much of these days. It's interesting to see the audience for influencers totally accept the fact that the content is an ad and in fact encourage it and see it as a sign of success and quality. I think this is going to have more of an impact than the paid model, at least with younger people.
I didn't watch this whole video, but it was an interesting discussion. And frankly, well-filmed for this kind of thing.
Just a note: the YouTube paid tier does indeed pass some of the revenue on to the content creator. It's a similar percentage to the ad revenue and is paid out depending on how many of the paid viewers watch a creator's video(s).
Besides the paid model, another interesting paradigm is the embedded ad or sponsored content you see so much of these days. It's interesting to see the audience for influencers totally accept the fact that the content is an ad and in fact encourage it and see it as a sign of success and quality. I think this is going to have more of an impact than the paid model, at least with younger people.