Not my idea, but I believe this is the one. And that's how I see it: Requirements: 1) Easy to embed web-site js library or server plugin to: a) protect website content behind a micropayment paywall. b) ability for end-users to choose whether to see ads on the website, or do micropayment each visit. 2) browser BSV wallet plugin with spendable cash for this scenario. So basically similar to moneybutton plugin, but with user-friendly and simple as f-k interface to opt-in for no ads, but content as well to deposit cash. Websites that support this technology should show special icon to indicate that they support no-ad micropayments to opt-in. After some time, when majority of internet will have this feature implemented, we may switch to micropayment-by-default behavior and don't ask user to opt-in at all. I'd like to see internet without ads and subscriptions... what a wonderful world. How many websites do we have in Internet? How many web page requests per second? Multiply this by 10 satoshi, you'll get the picture of revenue ;)