The 2012 Style Icon Awards (SIA), South Korea’s only style festival, has revealed the 50 candidates who will battle it out to take home the title of ‘Style Icon of the Year’.



The categories for this year’s SIA include ‘First Love Fantasies′, ‘Charming Older Men′, ‘World Dominators′, ‘Nation′s Representatives′, and ′Worship-Worthy Idols′.

The candidates for the ‘First Love Fantasies′ category are miss A’s Suzy, Seo In Guk, Jung Eun Ji, and Busker Busker.

A Gentleman’s Dignity’s Jang Dong Gun, the sexy Ryu Seung Ryong, and sweetheart Yoon Jun Sang will all be going head-to-head to take home the ‘Charming Older Men′ trophy.

The candidates for ‘World Dominators′ include Gangnam Style’s Psy, Lee Byung Hun, and SNSD.

Out of the 50 candidates, 10 style icons will be chosen by an executive committee comprised of 100 style specialists (40%), research preferences (30%) and online votes (30%). The celebrity with the most points will take home the ‘Style Icon of the Year’ award.

The 100 judges are composed of creative directors, stylists, photographers, movie directors, fashion magazine editors, and other style experts. Fans can vote for up to ten people once a day on SIA’s homepage (sia.interest.me).

Hallyu fans from all over the globe can participate in this event, as services provided in English, Japanese, and Chinese (traditional and simplified) will be made available on Global Mnet.

Han Seong Mi of CJ E&M’s Style Business Team stated, “This year’s SIA took into consideration the great impact that Korean culture is making in the world and we’ve expanded the voting system to hallyu fans overseas. This event is going to be the perfect opportunity to see this year’s trends, so please look forward to it.”

The 5th Style Icon Awards will take place on October 24 and 25th.

Along with the award ceremony, a concert, film festival, and project discovering the next rising star will take place.

The main event will take place on October 25 from 7 pm. It will be broadcasted live on Onstyle, XTM, StoryOn, O’live, tvN, and Mnet.

2012 Style Icon Awards Candidates:First Love Fantasies: Busker Busker, Seo In Guk, Suzy, Lee Je Hoon, Jung Eun Ji

Charming Older Men: Kim Yun Seok, Ryu Seung Ryong, Son Hyeon Ju, Yoo Joon Sang, Jang Dong Gun

World Dominators: Big Bang, SNSD, Super Junior, Psy, Lee Byung Hun, Jang Keun Suk, 2NE1

Men That Drive Us Crazy: Kim Soo Hyun, So Ji Sub, Song Joong Ki, Lee Minho, Lee Seon Kyun, Ha Jung Woo

Trend Setting Beauties: Kim Nam Ju, Kim Min Hee, Kim Ha Neul, Kim Hee Sun, Im Soo Jung, Jun Ji Hyun

Nation′s Representatives:: Park Tae Hwan, Son Yeon Jae, Yang Hak Seon, Hong Myung Bo

Worship-Worthy Idols: B2ST, Shinhwa, Sistar, CN Blue, Infinite, f(x)

Motivating Socialtainers: Gong Hyo Jin, Lee Hyori, Cha In Pyo

Comic Geniuses: Shin Dong Yeop, Shin Bora, Yoo Jae Suk, Hyung Don & Dae June

Hot Rising Stars: Kim Jun Hyun, Yun Jin Yi, Lee Hui Jun, Jo Jeong Seok

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