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Nintendo Shipped Switch Consoles by Plane to Quickly Meet High Demand

Company moved back in April to using less-expensive sea freight

TOKYO—Nintendo Co. said it used aircraft to ship its new Switch videogame machine in its first month on the market, an unusual and costly logistics measure responding to unexpectedly high demand.

Earlier, Nintendo said it shipped 2.74 million units of the Switch in the month after it went on sale March 3, up from an initial plan of two...

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