Nintendo Seeks to Sustain Switch Sales With Stripped-Down Console
Japanese videogame maker introduces the $200 Switch Lite as it gears up for heightened competition from Sony, Microsoft
TOKYO—Nintendo Co. introduced a stripped-down Switch console, meant to keep up the line’s momentum in its third holiday season, as the videogame maker seeks to widen the Nintendo brand’s global presence.
Coming attractions include a Nintendo-themed area at Universal Studios parks in Orlando, Fla., and Osaka, Japan, as well as the company’s first store in Japan and a fitness gadget.
The...