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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/50785364 Title: Getting the bugs out : the rise, fall, and comeback of Volkswagen in America Author: David Kiley Publisher: New York : Wiley, 2002. ISBN/ISSN: 0471225983 9780471225980 1280342447 9781280342448 OCLC:50785364

  
  

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Getting the bugs out : the rise, fall, and comeback of Volkswagen in America

Author:	David Kiley
Publisher:	New York : Wiley, 2002.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	"For almost three decades, Volkswagen's ride has been on a wild track of many ups and downs. In between the heyday of the Beetle's popularity in the 1960s and the unveiling of the New Beetle in the 1990s, the beloved automaker lost its focus and suffered more than its share of near misses and total catastrophes. Poor decisions and banal advertising campaigns seemed to have stalled Volkswagen's growth for good. And yet this remarkable company has found its way back to the top, with the Beetle now a reborn icon in the United States - and the sales of Volkswagen vehicles roaring toward levels not seen for thirty years." "Getting the Bugs Out is a story of how marketing savvy and advertising brilliance - combined with nostalgia and a fun-loving spirit - again won over the hearts (and wallets) of American consumers. Auto industry expert and journalist David Kiley traces Volkswagen's phenomenal turnaround, revealing all the intriguing details surrounding the birth and rise of the company as well as its downward spiral. He presents a treasure trove of VW history, going back to the design of the original Beetle by Ferdinand Porsche and examining the launch in America, which attracted both curiosity seekers and auto enthusiasts with VW's great value and solid performance."--Jacket  Read more...
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Subjects	Volkswagen of America, Inc. Automobile industry and trade -- United States. Corporations, German -- United States. View all subjects
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