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Nintendo Targets a Record Year in Switch, Game Sales

  • Partners expect game sales to top 250 million units next year
  • Hardware sales are projected to match current year’s or rise
“Animal Crossing: New Horizons” on a Nintendo Switch game console.

“Animal Crossing: New Horizons” on a Nintendo Switch game console.

Photographer: Chona Kasinger/Bloomberg
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Nintendo Co. is gearing up for record software and Switch sales in the coming year, a much stronger performance than investors are projecting, according to the company’s partners and suppliers.

Kyoto-based Nintendo is planning for sales of its signature Switch game console to be flat or slightly higher in the fiscal year ending March 2022, boosted by the introduction of a version with an OLED display, according to executives at allies including component suppliers, software publishers and retailers. Analysts have forecast console sales would decline next year.