By Amelia Cooper 31 May 2024 How best to learn marketing skills for strategyOur recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..
By Gabrielle Wright 24 May 2024 8 easy to use annual marketing budget templates for small and medium businessesHow to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you’re not tracking your ROI per channel …..
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By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Dave Chaffey 21 May 2024 Free 3-page marketing plan template for a small businessUse our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing …..
By Annmarie Hanlon 20 May 2024 How to create a marketing plan in 2024A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently… Research has shown that businesses with plans succeed…
By Lilach Bullock 10 May 2024 How to create and structure a social media campaign plan, step-by-stepTo make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..
By Sarah Lindley 05 May 2024 How to structure an effective multichannel marketing planWhat are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..
By Dave Chaffey 02 May 2024 How to use Standard Operating Procedures (SOPs) for marketingDo you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..
By Dave Chaffey 01 May 2024 Global social media statistics research summary May 2024Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
By Dave Chaffey 25 Apr 2024 How to structure an effective campaign plan to win more customersWhat are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual. …..
By Simon Swan 23 Apr 2024 Creating an integrated marketing strategy with the RACE FrameworkWhy use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..