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  • Brand Capital

PHILOSOPHY

Strategic Investment Program ​of The Times Of India Group​, Brand Capital leverages brand-led growth and value creation via unique and pioneering investment models and programmes.

Different from an archetypal private equity player, we work with established businesses as well as early stage entrepreneurs by contributing ‘Intellectual Capital’ to support the creation of a brand strategy and a planned media spread. We have 850+ investee companies across sectors as diverse as Retail, FMCG, Consumer Durables, Realty, Digital and Mobile and E-Retail to Health & Wellness, Financial Services and Consumer Services among others.

Our Investment Models

  • A pioneering model that funds the long-term brand building efforts of a business, it frees up precious capital that can then be utilised in supporting the imminent growth trajectory.Read More
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  • The companies who command a premium in the real-estate business are the ones who have built their brand equity with a uniquely differentiated proposition.
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Testimonials

  • Abhishek Lodha​Managing Director

    With the help of Brand Estate, Lodha made their presence felt with high impact campaigns, large format ads, innovations and round the year presence that not only ensured ROI in the short-term but positioned Lodha Group as the developer of choice in the long-term. Jackets and innovations became the norm of the day and the standards of real estate advertising have evolved.

  • Dipu MehtaManaging Director

    Brand Capital's investment in Orra Fine Jewelry has unlocked our ability to showcase unique designs to customers, launch new industry firsts like Crown-Star- 57 facet perfectly cut diamonds, enhance our presence of world-class showrooms in 90 locations across India and earn the trust of elusive customers and business partners who trust the Times of India Company and the credible advertising platforms that they represent.

  • Shilpi Dokania Shah​Director

    We help India build homes.
    The Times of India helps us build our brand.

  • With the help of Brand Estate, Lodha made their presence felt with high impact campaigns, large format ads, innovations and round the year presence that not only ensured ROI in the short-term but positioned Lodha Group as the developer of choice in the long-term. Jackets and innovations became the norm of the day and the standards of real estate advertising have evolved.

    Abhishek Lodha​Managing Director

  • Brand Capital's investment in Orra Fine Jewelry has unlocked our ability to showcase unique designs to customers, launch new industry firsts like Crown-Star- 57 facet perfectly cut diamonds, enhance our presence of world-class showrooms in 90 locations across India and earn the trust of elusive customers and business partners who trust the Times of India Company and the credible advertising platforms that they represent.

    Dipu MehtaManaging Director

  • We help India build homes.
    The Times of India helps us build our brand.

    Shilpi Dokania Shah​Director

Success Stories

  • Flipkart is committed to transforming commerce in India through investments in made-in-India technology innovations, customer-centric constructs, a diverse category landscape and a world-class supply chain. Read More
  • Abhishek Lodha is the Managing Director of Lodha Developers, the flagship company of the Lodha Group. Read More
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FAQs

What is Brand Capital?

Brand Capital is the strategic investment arm of The Times Of India Group, for over 2 decades we have fuelled entrepreneurship through our unique investment model that provides unparalleled advertising mediums to brands poised for growth. The advertising platforms have been leveraged by over 850 companies and it has helped add a force multiplier to the growth of companies that couldn’t have managed break-neck growth without the media muscle of our advertising mediums.

How does Brand Capital evaluate early stage start-ups?

We assess start-ups based on three key criteria: the size of the market or opportunity, the quality of the team, and the likelihood of securing the next round of capital. Additionally, our media offering should provide the support that these categories need to reach closer to the customers.

How is Brand Capital different from other players in the industry?

We are one of our kind and bring unmatched depth and width of media platforms from the Times of India Group with a strong national presence. Furthermore, we provide invaluable insights gathered over 2 decades of participating in the growth of companies in diverse categories, for instance ecommerce, retail, automobile, services, education and many more.

How does Brand Capital value-add to portfolio companies?

Our business proposition has evolved over our journey of having invested in India’s most trusted brands. Brand Capital has emerged as the first point of leverage for any growth-oriented enterprise. Our structured solutions, both financial as well as brand related are conceptualized keeping in mind the need to build/add enterprise value and drive brand growth. Long term brand building solutions, expertise in media planning, creative developments and brand positioning are topped with cash leverage for our portfolio companies to benefit from.

What is Brand Estate?

Brand Estate, provides cash leverage to the real estate sector reducing the burden of cash flow on developers. Over the past 12 years, Brand Estate has worked with more than 300 developers making them the preferred choice of Indian customers. India’s most trusted developers that include Lodha, DLF, Prestige, Brigade, Embassy.

What all media assets are available to a company in which you invest?

The Times of India group is one of the largest media conglomerates and offers a myriad of media offerings that include: Print advertising, OOH, Times Internet, In-Cinema advertising, PR services and experiential marketing platforms. Simply put, we provide the media that best suits a product category and encourage utilisation of the mediums that are most efficient and powerful to drive growth.

How do I get in touch to explore a conversation with Brand Capital?

Click here or write to us at brandcapital@timesgroup.com with your coordinates and our investment team will get in touch with you to set up a detailed discussion.