NBCU Advertising & Partnerships reposted this
Today we announced that we’re testing a new initiative called The Wire Program with a limited number of publishers who were excited to share with us why they have decided to join the program. Knowing that U.S. viewers will spend 55 minutes more each day with digital video than with traditional TV, we’re excited to allow marketers to align their brand’s message to publisher content in a format that resonates with buyers to help support memory recall. You can learn more in today’s announcement: https://lnkd.in/gAq_2kzS #ThePlaceToB2B