Market Segmentation

Quality of life (QOL) has become a central issue of concern in peoples’ lives and the research on this topic has largely increased in the past decades. However, some studies on QOL only adopted objective indicators and QOL research is still very scarce in some fields of study such as tourism. Additionally, in tourism, the majority of the studies on QOL focus on assessing the QOL of residents of destinations and neglect segmentation based on QOL as a tool for market segmentation.
The aim of this study is to overcome some previously referred to limitations and, specifically: (i) to measure visitors’ perceptions of tourism impact on their QOL by adopting subjective indicators; and (ii) to segment visitors based on perceptions of tourism impact on their QOL.
Study results reveal that tourism is likely to have a more positive impact on the psychological and social domains of QOL and that QOL is a good basis for segmenting the tourism market. Visitors perceiving more positive tourism impacts in their QOL differ from others on several features such as motivations to travel, travel group, interaction with local residents and satisfaction with the trip.

The primary purpose of this study is to examine the relationship between foreign brand name translation and product-related cues—such as physical quality, perceived origin, and brand name—on consumers’ perceived quality, price, and purchase intentions. In translations from alphabetic to character-based languages such as Mandarin, two generic methods of brand name translation are available: (1) direct translation for the meaning of the brand name and (2) phonetic translation for the pronunciation of the brand name. The results from a series of structurally related experiments designed to investigate the effects of brand name translation in a cross-cultural context indicate that for an unknown brand, a phonetic translation may be mandatory, whereas for an existing strong brand name, it may be best to retain the original name.

Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.

It is generally assumed that wage-labour is the most efficient and productive form of work. A well functioning labour-market is seen as a guarantee of achieving economic growth. In Indonesia, however, most work is still organised as selfemployment and as unpaid family labour in the informal sector, or as household work in subsistence production for self-consumption (Evers 1992).

This article aims to analyze, on the context of business-to-business marketing, the implementation of reverse logistics as a strategic alternative for market development, intending to serve a new customers segment. Initially, a review of the literature about market development and market segmentation strategies, and reverse logistics is presented,

The authors put forward a sales response model to explain the differences in immediate and dynamic effects of promotional prices and regular prices on sales. The model consists of a vector autoregression rewritten in error-correction format which allows to disentangle the immediate effects from the dynamic effects. In a second level of the model, the immediate price elasticities, the cumulative

Although it is well established in the academic literature that entrepreneurs share common traits, there has been limited research dedicated to evaluating psychographic profiles of the self-employed. Using the Nominal Group Technique, the authors gleaned insight from a panel of experts in an effort to segment the self-employed based on personality traits and the benefits they receive from an entrepreneurial career. The findings show that self-employed individuals can be classified into four distinct segments: Exemplars, Generals, Moms and Dads, and Altruists. Each group derives different benefits from self-employment. Understanding these benefits can greatly assist entrepreneurship educators and marketers of small business oriented products and services.

... strategy defines how all elements of what a company does fit together; all company's activities ... Other businesses integrate selections of online business models into their e-business model. ... Today, a directory company like Yahoo also offers a search engine (www.google.com ...

A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional normal distributions. An E-M algorithm to estimate the parameters of these mixtures is briefly discussed. Finally, an application of the methodology to a commercial study (pretest) examining the design of a remote automobile entry device is presented.

In recent years, the existence and nature of the heritage tourism market has attracted substantial attention in the tourism industry. There appears to be a sub-segment of the heritage market that consists of tourists who have a personal connection with their heritage beyond a general ...

and building materials exporters better understand the unique market segments A mail survey of Japanese post and beam builders was conducted to measure their that exist within Japan,s residential post level of ethnocentrism, market orientation, risk aversion, and price consciousness. The and beam constmction market, identify data were analyzed utilizing factor and cluster analysis. The results showed that Japa- where

Main benefits of developing a Business plan are listed in this work, with a specific focus on agribusiness.

The sections contained in a business plan would differ to a certain extent in view of the purpose of the plan, but most business plans have the same components. These can be grouped into two main sections, of which a detailed explanation is offered in this paper.

Business overview, Industry overview, Competition analysis, Technology Plan, Marketing Strategy, Production (or outsourcing) Plan, Organizational Structure, Operational Plan, Financial Plan and Revenue Management techniques are addressed through this work with a step by step approach.

Specific business examples from the agribusiness sector are also mentioned, to help better address the topic.