Meta Business Tools
The following table gives an overview of the types of Personal Information collected and transmitted to Meta as part of the Joint Processing when using Meta Business Tools. However, please note that the Personal Information collected and transmitted also depends on your configuration of the Meta Business Tools. For further and more detailed information, see the respective developer documentation of the Meta Business Tools.
Event data
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Business tools
HTTP header information which include information about the web browser or app used (e.g. user agent, locale country-level/language) Information regarding standard/optional events such as “Page view” or “App install”, further object properties, as well as buttons clicked by site visitors, each according to configuration of the Business Tool Online identifiers including IP addresses and, insofar as provided, Meta-related identifiers or device identifiers (such as mobile OS advertising IDs) as well as information on opt-out/limited ad tracking status
Social plugins
https://developers.facebook.com/docs/plugins/
x - x
Pixel
https://developers.facebook.com/docs/facebook-pixel/
x x x
Facebook SDK for App Events
https://developers.facebook.com/docs/app-events/
x x x
Login (Web/SDK)
https://developers.facebook.com/docs/facebook-login/
x - x


Effective Date: April 25, 2023
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