Creativebrief’s Post

Marketers at the Cannes Lions Festival of Creativity have emphasised the evolving role of the #CMO, urging professionals to demonstrate their contribution to overall business health and growth. Today's CMOs go beyond traditional #marketing functions, involving themselves in ESG, diversity and inclusion, recruitment, and culture. Marketers must constantly learn, evolve #leadership styles, and fight for a seat at the table to ensure the consumer's voice is present in every conversation. Embracing failure and pushing boundaries are essential for success, as they provide valuable learning opportunities. Read the full article here: https://lnkd.in/eKViBDFN #marketingleadership #businessgrowth

[Expanding on a comment I’d made earlier this week...] Since the beginning of the year, a bunch of signals and themes have emerged industry-wide— each important. The modernization of (or apparent existential threats to) the CMO role, AI-enabled innovation and "next" organization design, zeitgeisty takes on vibe shifts, brand building "being back", brand v performance, DEI 2.0… the list goes on. Two recent articles, both published this week (linked below), shed light on another theme- that may seem obvious at first glance- but is nonetheless encouraging to me: the permission for playfulness and imagination to return into focus. Across any/all touchpoints. Through strategy and execution. Product and experience. Again, while this concept may feel simplistic, it requires leaders willing to continuously explore, open-source the meaning-making process, and to remain comfortable in challenging norms. What remains evident is that discernment and attention to detail remain essential to the discipline of “all things brand.” When these are applied with intention, as illustrated across the examples highlighted below, it unlocks value and enables healthy business outcomes. https://lnkd.in/efmTEau7 https://lnkd.in/eRRt5DZJ

In these times of conflict around the world, brand leaders face challenges in growth and unity. Avoiding issues can seem insincere, and political divisions can cost companies significant revenue. To bridge societal divides, marketing must educate consumers with factual information, promote diversity, foster dialogue on contentious issues, and champion long-term social causes. #BrandLeadership #SocialChallenges #PluralisticMarketing #Leadership

40 Under 40 2023: Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023. #40Under40

Time for another edition of the Curious Minds series where we speak to the people making a genuine difference in our industry with fresh thinking and tangible changes. In this article, Alice Yu Yuebo 余跃波, Founder, Mama on Palette, reviews Abigail Dixon FCIM/ICF’s landmark book, The Whole Marketer, as part of the WOMEN IN MARKETING COMMUNITY INTEREST COMPANY Fresh Reads series, in partnership with Dentsu Creative. The series aims to challenge the male-dominated narrative of marketing thought leadership. Each month winners and supporters of the Women in Marketing Awards are reviewing and highlighting the most innovative creativity, culture, and marketing books, which also just happen to be primarily written by women. Books that will be welcome additions to the reading lists of progressive marketers. "My eyes were opened when I read the full book. This is not a usual marketing book, but a profound resource that covers leadership, attitude of living, personal growth and more." - Alice Yu Yuebo 余跃波 Read the full review here: https://lnkd.in/epE5ZWky

Here’s more evidence for what smart marketing leaders already know. Kantar’s Brand Inclusion Index finds that cutting DEI out of a company’s marketing strategy can result in major losses and may already be costing U.S. businesses $5.4 trillion. https://lnkd.in/gKP3jmtB #inclusivemarketing #leadership

Defensive or fear-based motivations from brand leadership often results in harmful check-box approaches to inclusivity. Discover how shifting perspectives unlocks genuine, impactful strategies for inclusive marketing in one of our latest articles: https://lnkd.in/g3VKfcFg

As consumer demand for purpose-driven brands skyrockets, companies must navigate the "purpose gap" to ensure their actions match their stated values. Embracing thought leadership is key, but it's essential to integrate purpose into operations. By aligning actions with communicated values, brands can bolster credibility, trust, and consumer connection. Read more and let's close the gap together! https://buff.ly/49dLivT #ThoughtLeadership #PurposeDriven