Y Generation

The paper is a summary of different kinds of sources linked to the role of automotive industry in shaping mobility in future cities. This research fills existing research gap, identified in previous research, and also presented in the Introduction and Literature review sections. The research was conducted with the use of systematic literature review. Research results describe the role of cars in future urban mobility systems and the solutions helping to meet new mobility requirements of urban residents.

Née entre 1981 et 1995, la Génération Y constitue aujourd’hui les “jeunes adultes” de nos assemblées. Mais quelles sont les spécificités de cette génération ? Qu’est-ce qui la distingue de la Génération X qui l’a précédée ? Sans jamais tomber dans des généralisations trop caricaturales, Nathalie Perrot nous invite à la découverte d’une génération complexe, mais pleine de vie. Une génération qui impacte en profondeur et durablement la société. Elle mérite que nous apprenions à comprendre ses ressorts, au lieu de présumer qu’elle fonctionne, pense et agit comme les générations précédentes. Pour la rejoindre avec la Parole de vie qu’est l’Évangile, l’Église ne peut se permettre d’ignorer ces évolutions. Mais, plus encore, dans la société d’aujourd’hui comme dans celle de demain, l’Église ne peut se priver des nombreux apports de la Génération Y.

Today's generation of young adults in Central and Eastern Europe do not remember the events of 1989, let alone what came before.  Their life experience has been wholly different from that of their parents, their educators, their politicians and their spiritual leaders.  The passing of communism and  concurrent advances in technology have resulted in a generation which in many ways is culturally further removed from its elders than from its peers around the globe.  This paper will seek to identify some characteristics of what sociologists have termed “Generation Y,” utilising both reflection on personal experience and literature of CEE to examine the relevance for our region of studies carried out in Western Europe and North America.  We will then draw out some missiological implications for CEE.

The purpose of this study is to estimate what we know about Generation Y students’ behavior in Social Media (SM), especially in our country. The correct identification of their traits is crucial for the academic community, primarily from the perspective of understanding their real needs, as beneficiaries of teaching act, followed by a serious and consistent adaptation of our offer. In an extended literature review, we try to determine the reasons for SM use, their preferences for one medium or another, the way, place and time of SM use, and the Romanian particularities in the general personality portrait observed and explained by literature. We discuss the advantages and disadvantages of their intensive SM use, show how the time spent in SM affect the individuals and the universities, and try to find out what their needs and expectancies are. In our opinion, the problems treated here are of interest both for professors as individuals, and for the universities’ and faculties’ managem...

The purpose of this research is to explore factors affecting impulse buying behavior amongst young generation on e-commerce websites in Vietnam. Qualitative research method is employed to evaluate the research model based on a questionnaire. Data was gathered from 230 customers aged between 18 and 35 who had had experience of impulse buying on e-commerce websites. Then data was processed and analyzed with SPSS 25. The results show that there are 3 key determinants of impulse buying behavior amongst young generation on e-commerce websites as customer perceived value of impulse buying behavior on e-commerce websites, urge to buy impulsively and attitude towards products purchased impulsively. Meanwhile, website quality, product presentation, promotional activities, customer service and reference group have an indirect impact on impulse buying behavior amongst young generation on e commerce websites through the mediation of customer perceived value of impulse buying behavior on e-commerce websites. The findings of this research would be helpful to online retailers and e-commerce website developers in encouraging impulse buying behavior amongst their young customers.

Os norte-americanos têm obsessão pelo estudo de gerações. Em geral, as gerações são identificadas por determinados acontecimentos políticos ou culturais. Com a revolução digital, seria de se esperar que surgisse uma nova geração de pessoas, adeptas da conexão, da interatividade e que aproveitasse os privilégios das últimas tecnologias. Pois essa é a Geração Y, tema de documentários, artigos e reportagens. Por que é importante saber sobre a Geração Y? Jesus afirmou que Seus discípulos teriam o desafio de pregar a todo o mundo (Mt 28:19, 20), o que significa pregar a mesma verdade, mas não da mesma forma! Aí entra o problema: indivíduos da Geração Y possuem a mentalidade pós-moderna, a qual não admite verdades absolutas e estão abertos ao experimentalismo próprio de uma época em que não faltam opções de crenças para o consumo. Como atingi-los com o evangelho eterno (Ap 14:6, 7)? Como os cristãos, em geral, e os adventistas, em particular, podem manter sua identidade no mundo contemporâneo?

Via de regra, livros que respondem a esse tipo de pergunta são lançados em inglês e demoram anos até ser traduzidos (quando são!), chegando à língua portuguesa com muitas defasagens. Entretanto, apesar de ser algo novo falar sobre Geração Y, o livro Explosão Y: Adventismo, pós-modernidade e gerações emergentes tornou-se o primeiro livro sobre evangelismo de gerações emergentes no contexto adventista.

The paper is a summary of different kinds of sources linked to the role of automotive industry in shaping mobility in future cities. This research fills existing research gap, identified in previous research, and also presented in the Introduction and Literature review sections. The research was conducted with the use of systematic literature review. Research results describe the role of cars in future urban mobility systems and the solutions helping to meet new mobility requirements of urban residents.

In retailing, it is recognized that prominent differences exist between generational cohorts. As such, analysis of varying patterns of personality traits and their effects between generations is essential for understanding consumer behaviors. This research focuses on the association between the Big Five personality traits and m-shopping intentions of hedonic products among four generational cohorts: baby boomers and Generations X, Y, and Z. Generational cohort theory, the Big Five Personality Model, and resistance to innovations theory are integrated in a theoretical framework. The research was conducted by online survey of 1241 Internet users aged 14-72. Different patterns of effects of personality traits between generations were found. For baby boomers and Generation X, a positive association between openness to experience and m-shopping intention was found. Moreover, in these generations, personality traits were more powerful in predicting m-shopping intention, compared to younger generations. Among Generation Y, extraversion was positively correlated with m-shopping intention. Among Generation Z, a negative correlation between agreeableness and m-shopping intention was found. Based on our findings, we propose a generational approach to marketing strategy and suggest specific practical implications.

The focus of this dissertation is to set the basis for the study of a musical genre
referred to as “underground folklore”. The term was coined by Romanian hip-hop band Subcarpați in 2012 and used as title for their second album. Underground folklore is also a good description for the style of the band, a hybrid between modern genres such as hip-hop and Romanian folklore motifs. The first chapter analyses the sound of underground folklore, in order to make room for questions regarding the reasons for its creation. The hypothesis is that the musical genre was born as a result of an equation with many variables, the most important ones being represented by concepts such as identity and nostalgia, which shall be discussed throughout the study. The context around the creation of underground folklore will also be defined as being related to Romania’s recent history and to the underground hip-hop sphere of the city of Bucharest. Ultimately, the analysis will show that underground folklore is a good example in describing Romanian society nowadays, especially regarding the dual relationship between city and countryside, new and old, modern and traditional. This dual relationship can be also observed as the cultural heritage of at least one generation. The primary sources of the study will be the songs of Subcarpați, both instrumentally and lyrically, alongside interviews and documentaries in which the members of the band are the protagonists

The paper focuses on different aspect of consumer behavior of Gen Y and Gen Z during the COVID-19 pandemic and also on how this pandemic will influence further behavior both regarding consumers and companies. All indicators so far show that in the coming period, there will be a turnaround
in consumer behavior, with new opportunities for businesses (e.g.
contactless economy, teleworking, ecommerce and renovated logistics). As a must, marketing activities adapt to the needs and lifestyle of the
new generation. Marketing tools that require from companies themselves to have a disruptive way of thinking in order to efficiently and effectively approach new generations are the result of considering and analyzing how the new generations consume products and media. As they themselves grew up in the digital and visual age they expect different forms of  marketing. Some of the best ways for companies to follow theese needs is creating authentic messages and live content, livestreaming, personalization of content, cooperation with influencers, constant innovation and co-creations.
Key words: Millennials (Gen Y), Gen Z, behavior, brands, product, digital

This paper introduces the concept of volunteering in the hospitality industry. Used to great success in other industries, volunteering is almost unheard of in hospitality and this paper argues that substantial benefits might accrue to not only the volunteer, through the development of skills and knowledge, but also to the hospitality industry, through the identification of quality and committed employees. The paper defines volunteering and presents an indication of the extent of volunteering in the UK. Thereafter, the paper examines contemporary motivations to volunteer and discusses the potential benefits of the creation of a structured volunteering scheme for the hospitality industry.

Zarządzanie zasobami ludzkimi we współczesnych organizacjach przybiera formę mniej lub bardziej zaplanowanych procesów personalnych. Jednym z narzędzi wykorzystywanych w ich realizacji są środki motywowania pracowników, które mogą być traktowane jako inwestycja w kapitał ludzki. Celem ba-dań było rozpoznanie źródeł motywacji do pracy wchodzącego obecnie na rynek pokolenia Y. Badanie mające formę anonimowej ankiety przeprowadzono w okresie 11.11.2012-31.12.2013 metodą CAWI. Wzięło w nim udział 463 respondentów (86,8% to studenci, 13,2%-absolwenci). Koncepcja mixu motywacyjnego zakłada, że na motywację pracowników decydujący wpływ mają dwa czynniki: na-stawienie na rozwój osobisty i na korzyści, które tworzą pięć źródeł motywacji. Respondenci za najbardziej motywujące uznali: płacę, atmosferę w pracy, pewność zatrudnienia i relacje w zespole. Demotywujące okazały się zagrożenie karą i ścisła kontrola. Słowa kluczowe: pokolenie Y, źródła motywacji, mix motywacyjny.

Abstract: Human resource management in contemporary organizations takes the form of more or less planned personnel processes. One of the tools used in their implementation measures is motivating employees, which can be treated as an investment in human capital. The aim of the study was to identify the sources of motivation to work for generation Y. The study was conducted in the period
11.11.2012–31.12.2013. It took the form of an anonymous questionnaire. The study involved 463 respondents (86.8% – students, 13.2% – graduates). The concept of motivational mix assumes that the motivation of employees has a decisive influence of two factors: focus on personal development and the benefits that make up the five sources of motivation. Respondents recognized as the most motivating factors salary, work atmosphere, job security and relationships in the team. The threat of punishment and strict control were discouraging.

Öz Günümüzde araştırmacılar için en popü ler iletişim alanlarından biri siyasal iletişimdir.Globalleşme ve toplumsal hayattaki gelişmeler neticesinde siyasi aktörlerin kullandıkları siyasal iletişim araçları ve siyaset yapma biçimleri de değişikliğe uğramıştır. Bu bağlamda medyada eğlence ve siyasal bilgi birlikte kullanılmaya başlanmıştır. Politainment olarak isimlendirilen bu yapı politika ve eğlence sözcüklerinin birleşiminden oluşmakta ve genel anlamda siyasi bilginin eğlence yoluyla aktarımını ifade etmektedir. Bu çalışmada 1980 ile 1999 yılları arasında doğanları kapsayan Y kuşağının bir siyasal iletişim aracı olarak Politainment önerilmektedir. Dolayısıyla bilgi ve eğlence formatında kurulan siyasal iletişim yöntemiyle, siyasal faaliyetlerin ve politikaların Y kuşağı tarafından kabulü daha kolay gerçekleşebilecektir. Ayrıca bu çalışmanın Y kuşağının Politainment aracılığıyla siyasetle aktif olarak ilgilenmeleri teşvik edilerek siyasetin ve dolayısıyla ülke gelişimine katkı sağlaması beklenmektedir. Abstract Today one of the most popular fields of communication for researchers is political communication. As a result of globalization and development in social life, political communication tools by used political actors and their ways of doing politics has changed. In this context, entertainment and political information has been used together in the media. In this structure is called Politainment consists of combination of politics and entertainment words and generally it refers to the transfer of political knowledge through entertainment. As part of this research, Politainment as political communication tools arerecommended for the Y Generation who was born between 1980-1999.In this context of with the political communication method; the adoption of political activities and policies by Y Generation is carried out more easily. Also this research is expected that contribute to development of politics and the country itself by encouraging actively interested in politics for Y Generationthrough Politainment. 1. Giriş Günümüzde siyaset iletişimsel bir boyutta ele alınmaktadır. Her ne kadar medya vasıtasıyla kurulan iletişimde siyaset ile iletilen siyasetin sınırları birbirine karışsa da siyaset ile iletişim birbirinden farklı anlamlar içermekte olup, iletişim siyasetin işleyişinde yardımcı bir fonksiyon üstlenmektedir (Sümer ve Yılmaz, 2013: 288). Yaşadığımız post modern dönemde siyaset önemli ölçüde medya aracılığıyla kurulmakta, üretilmekte ve sunulmakta olup bu bağlamda medya siyasetin en önemli aktarılma araçlarından biri haline gelmiştir (Çebi, 2002:1). Globalleşmenin etkisiyle özellikle iletişim, ekonomi, bilişim ve teknoloji alanlarındaki gelişmeler neticesinde hızlı değişimler adeta yaşanan kültürel şoklar gibi sosyal yaşamın tamamını etkilemiş ve dolayısıyla siyaset yapma biçim ve argümanları da değişikliğe uğramıştır (Engin, 2014). Bu bağlamda medyada eğlence ve siyasal bilgi birlikte kullanılmaya başlanmış ve 'medyatik siyaset', 'medya demokrasisi', 'sembolik siyaset' ya da 'eğlence içerikli siyaset' gibi kavramlar karşımıza çıkmıştır(Çebi, 2002:1-2). Bu kavramlardan biri ingilizce olarak politica ve entertainment sözcüklerinin birleşiminden oluşan ve eğlenceli siyaset/siyasal eğlence anlamlarına gelen Politainment'tır. Politainment 1990'lı yıllardan sonra siyaset ve eğlencenin (sunum, gösteri, şov dünyası) birleştiği ortamlarda sunulmakta olup, siyasi konular, kişiler ve eğlence medyayla birleştirilerek toplum siyasete yaklaştırılmakta ve haberdar olmaktadır. Politainment'ın unsurlarından biri siyasi aktörlerin seçimleri kazanmak için medya aracılığıyla " eğlendiren (eğlenceli) siyaset " yapmalarıdır. Politainment'ın bir diğer unsuru ise " siyasi eğlence " olupbu unsurda medya siyaseti kullanmaktadır (Dörner 2001:31-32'den akt, Sümer ve Yılmaz, 2013: 295). Bu çalışmada ilgili literatürdeki araştırmalardan ve Y kuşağının özellikleri ve beklentilerinden yola çıkılarak siyasi aktörlere Türkiye'nin geleceğini şekillendiren 1980 ile 1999 yılları arasında doğanları kapsayan Y kuşağını etkileyebilmeleri için bir siyasal iletişim aracı olarak Politainment önerilmektedir.Dolayısıyla siyasi aktörlerinPolitainment aracılığıyla siyasetle aktif olarak ilgilenmeyen Y

"Purpose - Using the inaugural Edinburgh International Magic Festival as a case study, this paper focuses on the motivational factors prevalent in a group of young event and festival volunteers.

Design/methodology/approach - This paper will first review the extent of volunteering and, thereafter, will discuss volunteering in the festival and events industry. Focussing on motivations to volunteer, this paper will also identify key research that has examined volunteer motivation in the festival and event sector. Within the context of the festivals and events sector, the paper highlights the benefits of volunteering to the volunteer, the organisation and the community as a whole. This paper discusses volunteering as a means of developing specific skills and knowledge that improves volunteer’s CVs and potentially has a positive impact on career opportunities and careers in the festival and event industries. Using the inaugural Edinburgh International Magic Festival as a case study, the authors conducted semi-structured interviews with volunteers as a means of more fully understanding motivations to volunteer.

Findings - The paper argues that volunteers in contemporary society approach a volunteering episode from a utilitarian perspective. The aim of such an episode is to improve industry specific skills and knowledge and positively impact on future career opportunities.

Practical implications - Festival and event organisers need to be fully understanding of the motivations of their volunteers in order to not only fully utilise existing skills, but also assist in the development of individually required skills and knowledge.

Originality/value - This paper argues for the development of specific training and development programmes for festival and event volunteers as a means of developing skills and enhancing career opportunities."

The rise of the internet and the generation
that grew up surrounded by electronic devices
has radically changed perception and way of
interacting with the media production. Especially
of those who were born between the 80s and 90s
of the twentieth century. Called the Generation
Y, these young adults have predominance in
the consumption of television series, which
are now migrating to the internet. Considered
a controversial, dispersive generation but at
the same time, collaborative and capable of
performing several tasks, this generation grew up
infuenced by characters from games and TV series.
Today, the new ways of TV series consumption
are dedicated mostly to this audience and refect
its characteristics. This article discusses the role
of series in the constitution of Generation Y by
analyzing three series aired in streaming, which
outline the profle of this generation: Sense 8,
Daredevil and Penny Dreadful.

This study has been intended to know the generation Y consumer’s attitude toward the uses of Smartphone in
Bangladesh on the basis of different features. It also reveals which attributes are most important considerable
for using a Smartphone. This study is quantitative research approach. Both primary and secondary data
are used here. The sample size of the study is 300 Smartphone users whose age under 15-30 years who
regularly operates the Smartphone. Through questionnaire in the respondents were asked about 10 main
variables those are usually considered for Smartphone. The collected data are analyzed by various statistical
tools and techniques including frequency distribution, reliability test, Chi-square tests, and cross tabulation
through the data processing software SPSS (Statistical Package for the Social Science) 20.0 version. The
outcomes of the study express that 46.0% of respondents spend time on their Smartphone daily 2-4 h,
17.0% of 4-6 h. Gender, occupation, education, and income level of consumer have a strongly significant
influence on attitudes toward the usage of Smartphone in Bangladesh. Functional features and apps, power
supply, compatibility, and reasonable price are very important factors for choosing the Smartphone by both
male and female young consumer. Nearly 61.4% of female user thinks that camera resolution and various
options of Smartphone are very important factors for them. This study also indicates that almost 65% of
male and female are facing the same problems to use their Smartphone. Nearly 33.90% of customer faced
problems of charging of battery, 23.20% of hanging problems, 21.40% of touch problems, and 5.40% of heat
problems of Smartphone. In addition to the outcomes of the study may helpful to the user and the marketer
for reengineering of Smartphone. The results of the study may generate new thoughts for the researchers
and find improvement areas for Smartphone producer and seller to serve better and achieve progress in the
long term.

Generation Y Speaks Out: A Policy Guide. Edited by Christopher Buck, David Stowe & Shanetta Martin. Lansing: Michigan Nonprofit Association & Michigan’s Children, 2002.

From the "Introduction":

Michigan State University’s Service Learning Writing Project has become a combination of both service and learning throughout the 2000–2001 academic year, in association with two non-profit advocacy organizations: Michigan Nonprofit Association and Michigan’s Children. Students in Dr. David Stowe’s and Dr. Christopher Buck’s sections of “Writing: Public Life in America” (ATL 135) were given the opportunity to write issue briefs, covering concerns of their generation, Generation Y.

Generation Y Speaks Out: A Policy Guide is the result of hard work and dedication, and is researched and written entirely by MSU students. The following compilation of issue briefs began as an unknown. The final outcome was a mystery to all partners, yet a vision was in mind.

What exactly is an issue brief? What components does it contain? What is the final format? All of these are questions that were asked over and over to make this project’s vision a reality. An issue brief is exactly what its name describes - a brief summary of a current issue relevant to society.

In this particular case, it is an issue that is of concern to Generation Y. Generation Y is the 18–24 age group into which participating students of this project fall. While the views of this generation have been criticized as either being radical, or not having any views at all, the results may be surprising. These results are the end product of numerous focus groups, surveys, and research of the opinions of students and friends of students at Michigan State University.

One of the biggest workplace preferences for Generation Y employees, which are employees born from 1982 to 2000, is the presence of workplace flexibility and practices that promote work/life balance. Savvy organizations are realizing the development and implementation of telework programs is an effective employee benefit for recruiting and retaining Generation Y workers.


Since 9/11 and the growing concern about auto emissions influence on global warming, telework or telecommuting has become a global momentum gaining phenomenon. When most effective, telework demonstrates numerous potential paybacks to employers, employees, and society. When least effective, teleworking has the potential to transform into a problematic loss of management control and a decline in work product and work productivity. The emergence of technology like laptops, wireless Internet, cellular phone service, and Blackberries has eliminated the feasibility hindrances to telework. 


Those organizations that are not implementing telework programs are at a competitive disadvantage with recruiting and retaining Generation Y employees. This applied research study uses small focus group qualitative research to explore those contextual issues. 


Generational research shows that workplace flexibility and work/life family balance is key factor in recruiting and retaining Generation Y employees. Savvy and aware organizations are using the benefits of a telework programs as a retention and recruiting tool to appeal to the workplace flexibility preferences of Generation Y employees. One benefit commonly associated with telework is its potential for assisting employees with dependent care responsibilities, such as taking children to doctor appointments, keeping a disabled spouse on a medication routine, or looking after the needs of an elder. Yet, many organizations do not support the use of telework to assist employees with dependent care responsibilities; in fact, the standard practice is often to exclude this option in telework programs. The typical reasoning for this exclusion is the belief that telework should not be a substitute for dependent care and that blending the two reduces the quality of work and dependent care.

Bu araştırma, Y kuşağını bugünün pazar ortamında hediye vermeye iten güdüleri ortaya çıkarmak ve bu güdülerin medya araçlarındaki reklamlarla arasındaki ilişkiyi belirlemek amacıyla hazırlanmıştır. Adana ve Mersin’de yaşayan toplam 267 öğrencinin vermiş oldukları cevaplar istatistik programı aracılığıyla analiz edilmiştir. Hediye verme davranışını tetikleyen ifadeler üç boyut altında toplanmış olup bu boyutlar deneyimsellik, zorunluluk ve pratiklik olarak belirlenmiştir. Her bir faktörün dijital ve geleneksel medya araçlarıyla arasındaki ilişki için korelâsyon analizi yapılmıştır. Sonuçlar incelendiğinde, dijital medya araçlarının deneyimsellik (haber siteleri, mobil uygulamalar, kullanıcı blogları ve eposta) ve zorunluluk (mobil uygulamalar, özel şirket web siteleri, e-posta) faktörleri arasındaki ilişkilere dayanan hipotezler kısmen kabul edilmiş olup pratiklik faktörü ile olan ilişkiler tamamen reddedilmiştir. Geleneksel medya araçlarıyla deneyimsellik (gazete ve dergi) faktörü ve zorunluluk (dergi) faktörü arasında anlamlı ama zayıf bir ilişki çıkmıştır. Geleneksel medya ve pratiklik faktörü arasında ise anlamlı bir ilişki bulunamamıştır.

By 2015, 75 percent of the world’s employees will be the Millennial Generation or Gen Y (Williams, 2014). Generation Y differs from the previous generations in both behaviour and traits (Hammill, 2005) (Cuffin, 2013). Research also points to Generation Y’s concern for sustainability issues, addressing societal challenges in the areas of deepest concerns: resource scarcity, climate change, and income inequality. Most of them feel that business can do much more to address the societal concerns and challenges. And hence they believe that success of a business should be measured not only in terms of its financial performance, but also in terms of its focus on improving society.
A 2014 Deloitte study found that a large percentage of millennials either gave to charities or actively volunteered or were a member of a community organization and a significant number of them had also signed petitions (Deloitte, 2014).Previous researches have pointed to contextual motivational patterns for volunteerism among Gen Y – religion or bible being the driver in Israel (Kulik, 2007), garnering positive recruiter perception in USA (McGlone, Spain, & McGlone, 2011), a way to reduce guilt by giving back to the society, a career booster, and self-efficacy and self-esteem enhancer in Italy (Marta, Gulielmetti , & Pozzi, 2006) and for greater civic mindedness in Canada (Pooley, 2005).
This paper investigates the motivational patterns of Indian Generation Y members towards volunteerism and finds interesting drivers among the cohort. The findings could have significant implications for businesses and society in engaging Gen Y.

Key Words: Generation Y, Sustainability, Volunteerism, Motivation, Engagement

This study examines the values of Generation Y in China and South Africa to test the widespread assumption that young people are developing a common global youth culture and which organizations can respond with global programs. This convergence perspective posits that economics drives culture and that increasing levels of material well-being will lead to the spread of international, Western-style behaviour and values. The study analyzes original research data from surveys of 272 Gen Y individuals in China and South Africa to trace their similarities and differences, taking into account their experience of macro-level change and increased global connectedness. The results show continued cultural divergence and highlight the different cultural meaning given to superficially similar values statements. This implies that global organizations must localize HR programs to be effective.

Günümüzde bir meslek olarak görülmeye başlayan girişimcilik, ekonomik ve toplumsal gelişmenin temel faktörlerinden birisidir. Özellikle içinde yaşadığımız bilgi ve iletişim çağında öneminin daha da artması ile birlikte girişimcilik, toplumun her kesimine yayılmaya başlamıştır. Ülkemizde de başta üniversite gençliği olmak üzere girişimciliğin gençler arasında da hızla yayıldığı görülmektedir. Bu bağlamda yapılan çalışmada özellikle Y kuşağını oluşturan üniversite öğrencilerinin girişimcilik algısı bireysel özellikler kapsamında ele alınarak incelenmiştir.
Çalışmanın evrenini İnsan Kaynakları ve Girişimcilik Kulübüne üye olan, yaşları 18 ile 28 arasında değişen ve tesadüfî örneklem yoluyla seçilmiş üniversite öğrencileri oluşturmaktadır. Ana kütleyi temsil eden örneklem sayısı ise; 184 kişidir. Araştırmada veriler, literatürde kullanılmış, geliştirilmiş, geçerlik ve güvenirlikleri sınanmış çeşitli ölçeklerden ve sorulardan yararlanılarak oluşturulan bir anketle toplanmıştır. Bu araştırmada ölçeğin iç geçerliliği ölçmek için faktör analizi ve güvenilirliğini ölçmek için güvenilirlik analizi yapılmıştır. Ayrıca araştırma sonucunda ortaya çıkan değişkenler arasındaki ilişkinin gücünü ve yönünü belirlemek için korelasyon ve regresyon analizleri yapılmıştır. Bu analiz sonuçlarına göre katılımcıların bireysel ve düşünsel özellikleri arasında orta düzeyde bir ilişki bulunmuştur. Düşünsel özellikler ile davranış özellikleri arasında ise düşük bir ilişki vardır. 
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Entrepreneurship which has started seeing as a profession today, is one of the key factors for economic development and social development. Particularly, increasing the importance of entrepreneurship in information and communication age in which we live, it has provided spread to all sections of society. In this context, the perspective of young people who has a big part in the development of the community in every aspect, on entrepreneurship is important. In our country, entrepreneurship seems to be spreading rapidly, among young people, especially including university students.In this study, perceptions of entrepreneurship of the generation Y were examined in the context of individual properties.
The population of this research are university students between the ages of 18-28 who members of the Human Resources and Entrepreneurship Club. The number of samples representing the population; 184 persons. The research data were collected through a questionnaire. Factor analysis and reliability analysis was used to measure the internal validity and the reliability of the scale in this study. Also correlation and regression analysis was used to determine the strength and direction of the relationship between the variables. According to the results of this analysis, It has a moderate correlation between the individual and intellectual properties and a low correlation between the intellectual characteristics and behavioral characteristics.

The recent growth of e-commerce sector and the advent of modern technologies have led to a paradigm shift in the lifestyle leading to personal development of consumers in the digital world. Internet accessibility has become much easier through modern equipments such as mobile phones, tablets, laptops, etc. Hence the digital media plays a prominent role in shaping the individual lifestyle, mainly of Generation-"Y". The millennial of today are highly exposed to internet facilities and are more adaptive to the new technological developments leading to vast changes in lifestyle of this generation. This study focuses on assessing the role of digital media in changing the behaviour of individuals of Generation "Y", which comprises of age group 20 to 35 years. The study reveal the changes in the choices and preferences of these respondents, due Covid-19 with reference to Ahmedabad City. It also attempts to evaluate the practices of respondents towards their personal development and explore their overall experience during this uncertain situation of Pandemic. The study is based on primary data collected from Generation "Y" of Ahmedabad City based on purposive sampling during Covid 19 lockdown period.

Current Approach on Business Management; A Study on Corporate Expectations and Characteristics of Generation Y Public Personnel Abstract Although X and Y generations employees are majority in today's business life, Y generation employees number is increasing all working life including management positions. According to official data of 2014, there are 25.8 million workers in all sector, 13.4 million employees of them are in the service sector and 6.2 million employees in the service sector are located on the Y generation in Turkey. The aim of this research is answer the question what are the characteristics and expectations of generation Y public personnel. Primarily literature has been investigated for the purpose then has consulted to opinions of generation Y public employees with a focus group discussion in a public institution of Manisa province. According to the findings, intensive use of technology and social media by generation Y public employees has consistent features with the literature. Priority expectations from the institution; Giving value to the ideas, education and personal development opportunities, salary and other financial returns. Although they think to not enough addressing the training and personal development opportunities, salary and other financial returns and career/promotion opportunities, it was found that they enjoyed working in their institution because of they can act and tell their thoughts freely. According to the results it can be said that institution management takes into account to the differences between generations, be sensitive to the characteristics and expectations of generation Y.

The global trends of ageing and technological development are becoming a challenge in the field of contemporary marketing due to the fact that technological development has become permanent and significantly influences today’s consumers, who, as a global population, are getting older [Badowska, 2017, p. 29]. These factors have to be taken into account by marketers when formulating companies’ activities in the market, especially for new technological products. The latter have mainly been dedicated to young consumers, representing the so-called Generation Y. They are perceived as more open to technological novelties, acquiring them much Pobrane z czasopisma Annales H Oeconomia http://oeconomia.annales.umcs.pl Data: 09/12/2019 22:30:38

Aim/purpose-The main objective of the paper is to explore mobility choices of Generation Y in Poland to check if they can be translated into guidelines for the development of mobility services. Design/methodology/approach-In the paper, two research methods were used. First of them was an analysis of the literature related to Generation Y mobility according to Denyer & Tranfield (2009) approach. The main research method was the survey method. Respondents were recruited with use of purposive strategy and snowball approach. Data gathered in this study allowed for statistical analysis, mostly related to variables in ordinal and nominal scales. Findings-The main findings concern the general priorities of Generation Y and gender differences. The study presents the relation of generational features and mobility behaviours , comparing them to those identified in the literature. The causes of such differences need to be widely discussed in the next papers, which draws some possible future research directions. Research implications/limitations-A main limitation of the research is the chosen sampling strategy (non-random sampling) and risk related to non-inclusion of the important literature in the analysed database. Originality/value/contribution-This research shows the characteristics of the Polish Generation Y's mobility choices. This is the first summary in the literature on this topic and can be used both by academic staff and practitioners. It extends the current literature by summarising available literature on the mobility of the young adults and results from different research methods, approaches, research procedures, research samples and geographical areas.

Although in generally differences between generations are an attractive issue for centuries, it is a quite new research topic in academic business literature. Businesses have been discussing differences between generations since the year 2000 and since then non-academic reports have been published. However almost for 5 years especially researches in management literature have gain importance. Also this worldwide issue have the same trend in Turkish literature. As it is discussed by some academics, the sociological background of generation concept is needed to be examined as a sub cultural issue. From this point of view with emic approach, this research is designed to understand differences about generations’ work mentality and work values in Turkish Businesses and also try to give some advices about how to manage generations together.

The meaning of work is fundamental issue when we consider that the work organization changes constantly, bringing up individuals concerns. This paper analyzed the meaning of work for generations X and Y. One survey research with two groups, one belonging to Generation X and another to the generation Y was performed.
Characteristics attributed to Generation Y appeared more significant among respondents of Generation X and the similarity of the mean responses indicates that this generations share many values, which often is not stated.