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Wayfair Homemakers
Wayfair Blogger Program Application

At Wayfair.com, we're redefining the word "homemaker." A homemaker is anyone who thinks there's more to a home than just four walls. Homemakers are never done; they're always seeking inspiration, clever advice, and fresh ideas. Become a part of Wayfair.com's Homemaker program, a community of passionate, home-loving bloggers who inspire, share, and connect with each other.

Members of our blogger community are eligible to participate in the following exciting opportunities:
  • Partaking in monthly sponsored campaigns (DIY challenges, decorating projects, and more)
  • Trade discounts to all Wayfair brands (Wayfair, Joss&Main, AllModern, Birch Lane, and Perigold)
  • Product in exchange for promotional placements (Any links in posts written as part of free product placements must be "nofollowed".
  • Inside scoop on events and happenings
  • Monthly newsletters with tips, contest information, case studies, etc.

* Note: any links in posts written as part of paid placements or about free product must be tagged "sponsored"

Requirements
  • Your blog must cover: design, décor, cooking, life and family, entertaining, DIY, crafts, or similar
  • Your blog must not feature offensive material
  • Your blog must be at least one year old
  • Your blog must have a post frequency of at least once per week
  • We like to see all of our applicants and Homemakers participate on a variety of social media platforms and engage with their communities
  • Sponsored posts, product reviews, and giveaways should make up less than 1/3 of your blog's content
Wayfair Featured Bloggers

Interested in joining our community? Email us at [email protected] with the information below to get started!

Administrator's Note

At this time, we are accepting new applicants into the Homemaker program on a rolling basis every six months. We encourage you to apply; we will keep all applicants on file and alert any potential new members as space in the program becomes available. If you have any questions, please email [email protected].

Application:

  • Name
  • Mailing address
  • Blog name/URLBlog
  • Topic
  • Blog birthday (MM/DD/YY)
  • How often do you post?
  • Monthly pageviews (approximately)
  • Number of subscribers (RSS feed)
  • Please provide links to your social media pages (Pinterest, Facebook, Twitter, Instagram, etc.)
  • Why are you interested in joining this program?
  • How did you hear about the Homemakers program?
  • Are you actively enrolled in any other blogger program within our family of brands? (Joss & Main, AllModern, Birch Lane)
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