About MTV
MTV launched in 1981 as a channel to broadcast music videos, but today primarily offers reality and scripted television programs like "Catfish" and "16 And Pregnant" targeting adolescents and young adults. MTV has a global reach of more than a half-billion households and dubs itself the cultural home of the millennial generation. The network's influence has waned in recent years, but it still can draw a big audience for shows like both the MTV Video Music and MTV Movie awards shows. MTV ad revenues fell 3% in 2014.
