The Best Pillows
We've tested over 175 bed pillows to find the most comfortable options for every material preference, sleep position and budget.
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It's no secret that your pillow can make or break a good night's sleep, which is why our fiber scientists and engineers in the Good Housekeeping Institute Textiles Lab regularly put them to the test using specialized equipment and feedback from at-home sleep testers. I've been testing and writing about pillows for over a decade and my advice would be to start by thinking about your sleep position: Pillows for side sleepers should be thicker and firmer, pillows for stomach sleepers should be softer and thinner and pillows for back sleepers can fall somewhere in between.
You can learn more about how we test pillows and what to consider when you shop at the end of this article, but first, here's everything you need to know about our top-tested pillows.
Good Housekeeping's Best Pillow Video
How we test pillows
My team and I evaluate dozens of pillows each year in the Good Housekeeping Institute Textiles Lab. We also send them home with sleep testers to make sure they'll perform in real-life settings. Testers are assigned a pillow based on a screening survey to make sure they're getting a good match for their sleep styles. In recent years, we've tested more than 175 different pillows. Here's how we evaluate each:
How to Choose Your Type of Pillow
While there are many types of pillows to choose from, I recommend first focusing on the fill to help you narrow down. Here are the key differences between the most common options:
- Down pillows tend to be the fluffiest, but a combination of down and feathers may be firmer and less expensive.
- Down alternative pillows can still feel soft and offer good support, and they're usually made with synthetic fill so they're more affordable than down.
- Memory foam pillows are thicker and often firmer. You can choose from solid memory foam or memory foam clusters, which feel plusher to lie on while still offering the support of foam.
- Latex pillows feel similar to memory foam, but they have more of a bouncy feel with less contouring. Another difference: Latex foam is typically made from rubber trees, so it's a good option for those who prefer organic materials.
- Hybrid pillows mix foam and fiberfill so you get the best of both categories – i.e., supportive yet plush.
There are other pillow types on the market, but they aren't as common, and I don't recommend them for most sleepers. For instance, gel pillows are often marketed as cooling because the gel draws away body heat; however, the cooling effect is usually temporary and may not last all night. Buckwheat pillows are gaining popularity as an option made of natural materials, but they aren't as durable or comfortable in our tests, and some users said they irritated their skin. Over-the-head pillows are newer and said to promote relaxation, but we'd suggest using a weighted eye mask for the same effect.
More pillow shopping tips
After picking your fil, here's what I suggest you keep in mind:
✔️ Make sure it's the right height. There's no one-size-fits-all pillow, and "it’s important that your neck stays 'neutral,'" says Niamish Baxi, M.D., a physiatrist focusing on spine care and musculoskeletal medicine at the Hospital for Special Surgery in New York. "It should not be flexed forward, extended back or rotated. Being in these positions will put a strain on the joints in your cervical spine as well as the muscles surrounding it."
According to Dr. Baxi, "Your ears should be aligned with your shoulders and your chin faced forward." To achieve this alignment, you'll need to factor in your body size and how you sleep. Here's how to pick your height:
- Body type: Larger-framed people should use a taller pillow, whereas smaller bodies need something flatter. Medium frames can use something in between.
- Sleep position: Side sleepers need a higher and more supportive pillow, while stomach sleepers should opt for a lower and softer style. Back sleepers (or anyone who switches positions through the night) should opt for a pillow that's somewhere in the middle.
✔️ Take a look at special features based on your preferences. You can browse for innovative specifications like cooling pillows with temperature-regulating properties if you tend to overheat or adjustability if you want to personalize firmness level and height.
✔️ Consider allergies. Certain pillow types should be avoided if you have sensitivities to specific materials, such as latex or buckwheat. If you suffer from environmental allergies, opt for a pillow that can be machine-washed in warm water and consider using a pillow protector to prevent dust, pet dander, pollen and other allergens from sinking in.
✔️ Don't overlook care instructions. Before purchasing a pillow, check the care label to make sure you're willing to wash your pillow as recommended. Most are machine washable, but some are dry clean only, have removable covers or only allow spot-treating. Your pillow will last longer if you wash it two to four times a year and if you use a pillow protector to keep it clean and safe from wear.
Our pillow buying guide video
Why you can trust Good Housekeeping
Lexie Sachs is the executive director of strategy and operations at the Good Housekeeping Institute, where she oversees testing to find the best bedding, including pillows. Lexie has been analyzing pillow data since she joined Good Housekeeping over a decade ago and has extensively reviewed test data before making these recommendations. She is often featured as a pillow expert for national TV segments and other media features.
Pillow testing has been managed by senior textiles analyst Emma Seymour. Emma has rigorously evaluated more than 100 pillows in the Textiles Lab, and she has coordinated pillow sleep testing with hundreds of at-home reviewers. Recent pillow testing has also been performed by textiles product reviews analyst, Grace Wu.
Lexie Sachs (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.
Emma Seymour (she/her) is a senior product analyst at the Good Housekeeping Institute's Textiles, Paper and Apparel Lab, where she has led testing for luggage, pillows, towels, tampons and more since 2018. She graduated from Cornell University with a bachelor of science in fiber science and apparel design and a minor in gerontology, completing research in the Body Scanner Lab on optimizing activewear for athletic performance.